How Chatbots Can Help You With Marketing

Chatbots can really help you with Social Media Marketing

Its 10 AM and I’m already late for work. A call from an unknown number flashes on my screen. I pick it up, and it’s a marketing cold call asking me if I want a credit card or for feedback or asking me to buy ringtones. I’m annoyed, and I quickly hang up before rushing out the door.
I’m sure you’ve been there too. Cold calling and email marketing is part of traditional marketing and works well for many companies but may not work for in the current digital scenario. Digital marketing is all the rage now. It encompasses a wide range of marketing tactics including video marketing, SEO websites and social media marketing. So, why exactly do you need another gimmick to improve your marketing strategies?
You see, technological advancements crop up faster than you can say marketing strategies. The new nine-day wonder is chatbots.

What exactly are Chatbots and how do they work?

To put it very simply, they are a few lines of code that can perform automated tasks. Chatbots work by employing four significant parameters such as Text Classifiers, Suitable Algorithms, Artificial Neural Networks and Natural Language Processing. It maps out all the possible replies to a visitor’s chat messages and responds with the one that answers the question the best. Amazon’s Alexa, Apple’s Siri, Microsoft’s Cortana and Google Home are some widely popular examples but there are also Chatbots that provide information about hotel and bookings, greet you when you load a new website and slide into your DMs on your Messenger.

Chatbots or AI is gaining a lot of momentum in marketing spheres now despite having been around five decades and let me elucidate why
Guiding your customers through your sales procedure, answering any customer-care queries and engaging them in interaction are just some of the major USPs of using Chatbots for marketing.

1. Better Engagement & Customer Service

Customer care and services can surely claim to be indispensable out of the other departments of a company. Instant gratification now has given rise to consumers who seek immediate services. 75% of customers now find it hard to reach a customer service representative. I have seen numerous instances where 24/7 service is not customers what; they need it. A massive influx of customer queries can hinder customer service from getting to all of them. A great example is Pizza Hut, which lets customers order pizza for delivery or carryout from their Facebook Messenger or Twitter. Customers can also reorder their favorite pizzas, ask questions, and see current deals.

Better engagement by Chatbots can up product sales along with providing publicity. The Bank of America executes this finesse with the bank’s digital assistant, Erica, who is available inside the bank’s mobile app. Bank of America’s customers can chat with Erica via voice or text message. The primary goal of Erica is to help customers create better money habits. For instance, the bot might send someone a text: “Derek, I found a brilliant way for you to cut down on your debt and save you $400.”

Forrester predicts that by 2020, quality customer service will be preferred over price and product as brand valuation by people. Robust customer care with Chatbots can give you the early bird benefits and go a long way in enhancing brand value.

2. Efficient Bot Analytics

AI-powered Chatbots can learn and track customer preferences with ease. For example, if a customer is interested or buys a dress on H&M’s Kik bot, user information is stored to analyze and recommend products based on a series of questions.

User information like location, type of device, browser helps personalize their experience. Chatbot marketing provides these insights to enable opportunities for targeted marketing. Chatbots can also be assigned with new answers or updates to the previous ones according to the customer activity. Analysing their words and demographics can keep a brand abreast of upcoming trends and deviations.

3. Tailor-Made Experience and Quick Response

Dale Carnegie in his best selling book, ‘How to Win Friends and Influence People’ had stated how personalization is dear to us. Businesses that adopt approaches that are tailor-made for consumers’ likings and preferences gain more engagement from them.

A fantastic example of this is Whole Food’s Facebook messenger chatbot that lets customers browse through the store to find products, and then, with a few taps, find recipes for an upcoming meal. Customers can select an emoji, like a grape or a banana, and then view that includes those ingredients. You can also type a word, select a cuisine and add an emoji and send it to the chatbot. They can also select keywords and choose recipes for trending diets.

4. Cost Effective

Chatbots currently save $20 millions for corporations and organizations globally. They are expected to trim business costs by more than $8 billion per year by 2022 according to AI and data researchers. A big surge in automated customer service programs is underway as automation, and AI gets embraced by companies.

Allowing a Chatbot to handle simple, repetitive queries can improve the productivity of customer service executives. 33% of companies agree on enhancing employee experience as a top priority in 2018.

5. Social Presence and Following

Engaging customers with Chatbots on different social media platforms can boost outreach. The birth of scalable social media: Social bots. They can inform, educate and engage- all at the same time. Researchers have stated that an astronomical 2.77 billion people will be using social media platforms by 2019.

Domino’s Tinder Chatbot, ‘’Dom Juan” is a straight up hit because of its cheesy one-liners. Google’s Chatbot is another as it debates the meaning of life. Even comic and cinematic giants, Marvel have a Chatbot that allows conversation with people’s favorite characters like Star-Lord (Guardians of the Galaxy). A quality Chatbot can help your marketing to a whole new level by creating a good impression and connect with consumers.

The take away here is that you need a chatbot if your business wants to stay relevant and market itself in non-intrusive ways. Whether you choose to have an informational bot, utility bot or social bot, they can help you revamp yourself a modern-day business.
The flipside is that if you end up making a bad but that doesn’t understand what the customer needs or spams their inbox. That, without a doubt, would be a sad state of affairs. You see, 73% of consumers will not interact with a company after having a lousy chatbot experience. Much care and nurturing needs to go into the building of these bots. If you do it right though, your business will be bloom like the magic beanstalk that Jack planted in Jack and the Beanstalk.

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